This is a set of self-explanatory (or not really) ideas rather than a summary of the book. It’s hard to make a summary, since the text is as dense as it gets. Well or maybe I just hate summaries!
However:
Chapter 1. Idea Generator
Creating is like talking · Design languages · People’s portraits · Your own story · The biggest know-how of creativity
Design languages
Challenges
Frequent problems
Composition language
Identify correlations
Manage the focus
Fit everything in
Place the accents accurately
Data language
Help to understand and compare numbers
Reveal patterns
Tell stories
Signal to noise ratio
Choosing the best perspective and scale
Reliability, relevance and statistical significance of the data
Describe new phenomena, abstract concepts, any complexity and uncertainty
Tell stories
Clarity
Meme language
Involve associations
Use pre-packaged meanings
Recognition
Chapter 2. How to not be afraid
Nothing will happen · Everything can be fixed · Hypothesis and experiment · The smart vs the bold wrestling · The greatest secret of courage · Assessments matter · The right to make an error · What to be afraid of
Chapter 3. Sturdy Design
Acceptance · Abstract design properties · Multicriteria optimization · See the future through design
Here are some abstract design properties:
Sparseness
Density
Tectonicity
Uniformity
Coherence
Composability
Conventionality
Unusualness
Chapter 4. Difficult Client
Wants more design, forgets agreements, wants urgently and more options, offers his own, delays the process, causes chaos and panic, doubts everything and consults with everyone · No, no and no · Fences and sandboxes
Fences strategy
Sandbox strategy
set standards and prohibitions, restrict options, put agreements on the record
get to know each other, take the first steps, play, observe, share experiences and build trust
avoid difficult, conflicting or unusual situations
learn to overcome any difficult situations together
stick strictly to your processes, standards and tools
share standards and tools, learn from experience and try out new things
work in closed mode, communicate through account managers, show beautiful results only, so that you can be sure
work transparently, communicate directly, show results constantly and continuously, even raw and controversial ones
order is more important than anything else
order is necessary, but the key thing is to move forward and find new things
uncertainty is bad, it must be eliminated
uncertainty is normal, accept it
mistakes are bad - suppress them, punish for them
mistakes are inevitable, but it is really bad to be afraid of mistakes
each team is responsible for their own thing and does not stick their noses in other people’s business
we are all together responsible for the overall outcome, and each team member is personally responsible for their own tasks
Asshole-awesomeness scale:
Импульсивное,
эгоцентрическое,
невежественное,
хаотическое,
оппортунистическое
поведение
Осознанное,
эмпатическое,
рациональное,
упорядоченное,
принципиальное
поведение
В сказках персонажи или плохие, или хорошие, в драматических
произведениях герои проходят через кризис и трансформируются. А в жизни люди
ведут себя так, как им сейчас удобнее. Редко встречаются бескомпромиссные мудаки или,
наоборот, безупречно классные ребята. Обычно у человека есть какой-то свой диапазон мудацко-классности, и в каждой отдельной ситуации можно активировать как худший, так и лучший из доступных режимов.
Chapter 5. Clarifier
Awareness Matrix · Just Questions · Effective Questions · Awkward Questions · Haziness · Impartiality · The essential secret of mutual understanding
Awareness Matrix:
Unconscious ignorance
An individual doesn’t know certain things,
and may not know they exist at all,
they have no questions and no sense that any information is missing.
Unconscious knowledge
An individual feels they know certain things,
but they do not remember how they happened to learn them,
and have never given a thought about it before.
Conscious ignorance
An individual realizes they don’t know certain things,
and can name them, can formulate a question,
and are willing to accept the answer.
Conscious knowledge
An individual knows certain things,
remembers how they gained that knowledge,
and can specify the source.
It takes two things to reach mutual understanding:
Genuine interest
A willingness to agree
Chapter 6. More Money
The key secret to sustainability · No discounts · Cautious with pre-payments · Perfection and complexity · Unpaid mode · Diversification · Transparency or taboo · Not everything sells · Money is good
The dependable way to earn more is to increase the complexity of projects. The only tiny problem is that complex projects are harder to do. ¯\_(ツ)_/¯
Draw a logo
Create an identity and design system
Come up with a brand platform, communication strategy, style, style guides and the whole design
Draw a website layout
Design, code and publish the website
Assemble the product team and set up the design process for continuous development of the website
Chapter 7. Deadline and Freedom
Quite a character · Suffering · Time · Plan · Continuous Integration · Deadline · Bad Games · Promises
My typical week:
ПН
8:20
Проснуться, собраться
9:00
Завтрак в Фэмили
10:00
Книга
12:00
Дело дня
Ни фига не успел, отвлёкся на ↓↓↓
14:00
Ответы в почте и чатах
15:00
Интуиция
Только начал что-то вспоминать, а тут ↓↓↓
17:00
Созвон с А-командой
18:00
Созвон с А. М.
19:00
Дожать дело дня
ВТ
8:20
Проснуться, собраться
9:00
Завтрак в Сеттерсе
10:00
Книга
11:00
Дело дня
На час позже
13:00
Почта и чаты
14:00
Созвон с П.
15:00
Английский
16:00
Ничего не делать
17:00
Созвон с Ю.
+10 минут
18:00
Дожать дело дня
Не сегодня, потому что устал и заебался
СР
8:20
Проснуться, собраться
9:00
Завтрак в Фэмили
10:00
Книга
12:00
Дело дня
Решил начать раньше, тревожно
13:00
Теннис
Опоздал на 10 минут
15:00
Созвон с М.
16:00
Созвон с А-командой
+10 минут
17:00
Ответы в почте и чатах
18:00
Дожать дело дня
Невозможно
ЧТ
8:20
Проснуться, собраться
Решил поспать лишний часик, и ещё один
9:00
Завтрак в Кексе
10:00
Книга
12:00
Дело дня
Ааааааа!
14:00
Ответы в почте и чатах
15:00
Английский
16:00
Созвон с П.
Занял больше часа, попросил сдвинуть ↓↓↓
17:00
Созвон с А.
Занял ещё больше
18:00
Дожать дело дня
Нет, только не сегодня, потому что устал и заебался! А если не сегодня, то
когда? Уж точно не завтра. Поэтому всё-таки сделал. Но какой ценой :—|||
ПТ
8:20
Проснуться, собраться
Без комментариев
9:00
Завтрак в Кофе-мэне
10:00
Книга
12:00
Дело дня
13:00
Ответы в почте и чатах
14:00
Созвон с А-командой
15:15
Созвон с Л.
16:00
Ничего не делать
Chapter 8: What I Want
Why we run · Normalcy · Manager vs. artist · The biggest secret of all
Work
Life
In other words,
A manager wants
An artist wants
work quickly, intensively, without extra effort;
work slowly, thoughtfully, with “extra effort”, unexpected ideas and twists;
do not leave an open task overnight and uncommitted changes, constantly synchronize with the team;
drop a task in the middle of the evening so that you can contemplate it overnight and easily get back to work in the morning;
pull oneself out of a state of flow: “Am I doing something that gets me closer to the outcome?”
work in the flow, forgetting everything else;
do what’s planned daily;
do what you want to do the most today, catch the wave of interest;
automate the routine;
not to automate the routine, so that you could achieve excellence in the routine as well;
enjoy productivity;
be happy that no one’s nagging, no one’s asking how much is ready;
to compromise.
not to compromise.
* * *
Well that’s what the whole book is about. The web version has interactive stuff (not much). The paper version is comfortable to read with a pencil, without any distractions.