Dodo Pizza Packaging Concept

We developed a packaging concept for Dodo Pizza’s international franchise. The idea is to give franchisees a reliable option that isn’t tied to the current logo — so they can confidently print large runs while the logo is changing — and that feels fresh, quiet, and very foundational.

When a franchisee opens their first pizzeria in a new country, packaging is ordered well in advance — at a moment when the team still lacks a deep understanding of local cultural context and market specifics, and has no bandwidth to focus on it.

Later, once the marketing team gains this knowledge, they can create less abstract, more substantive design. This version is there to help them launch.