Our projects often grow out of a need to tell a story. Sometimes the story becomes the foundation of the project, giving it coherence. And sometimes it’s quite literally a narrative — a piece of text from which everything else grows. It seems this is our method: in any situation,
we write the text first — and then design from it.
It works when your | |||
product | is complex, | which means it makes sense to break it down to the tiniest item, | for example, in an itemized three-meter-long landing page; |
brand | is competing vigorously, | so it is important to outline its special features and reveal its values | through storytelling and creation of the brand cues; |
is maturing, | and it’s the right moment to increase its “emotional intelligence” to address the core audience; | so we can redefine the brand platform, find ideas that resonate, put out a manifesto; | |
company | is unusual, perhaps even weird, | thus, it’s important to ensure that everyone understands how the organization works, what’s the fun of it — | we can update the page about the company; |
is growing, | and it’s necessary to preserve its culture, which can be maintained by | a book about the company’s history and core principles. | |
It works when your | |
product | is complex, which means it makes sense to break it down to the tiniest item, for example, in an itemized three-meter-long landing page; |
brand | is competing vigorously, so it is important to outline its special features and reveal its values through storytelling and creation of the brand cues; |
is maturing, and it’s the right moment to increase its “emotional intelligence” to address the core audience; so we can redefine the brand platform, find ideas that resonate, put out a manifesto; | |
company | is unusual, perhaps even weird, thus, it’s important to ensure that everyone understands how the organization works, what’s the fun of it — we can update the page about the company; |
is growing, and it’s necessary to preserve its culture, which can be maintained by a book about the company’s history and core principles. | |
Stories told at the right time are invaluable! They make a difference helping to retain important things, enable change and win love. We research the company, ask questions, see stories where they are not readily obvious, or build them based on the task at hand; collect them into a written work, and then find the right shape for this text.
It can be short text highlighting brand’s values,
or a long read revealing a product or company.
It can also be an entire medium — filled with stories and knowledge,
featuring visual tools for understanding and exploration,
and, ultimately, enriched with non-textual elements.